Users will soon have a new feature that enables them to lessen the amount of AI-made content appearing in their feeds. This move comes as the company disclosed that it presently contains in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale launch. This shift comes amid a rise in AI content, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this material is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that many people appreciate content produced via AI tools, from computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, based on their own preferences,” commented a company executive.
Scale of AI Content
The platform shared that there are currently over a billion videos on its app tagged as AI-generated. Overall, more than 100 m media items are added to the platform each day, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the level of AI-generated videos they see by using the “manage topic” option in the platform and picking the AI content topic. Additional categories that can already be controlled under the filter encompass politics, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s policies require creators to label convincing AI-made content, and it bans malicious deepfakes of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
Additionally, the service will henceforth attach an AI-generated label to content made using its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This step is designed to stop users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for experts and groups to develop informative material about responsible artificial intelligence. This initiative will support educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, during debate over plans to lay off a large number of content moderators in the United Kingdom. The company is planning to eliminate a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most distressing content prior to it gets reviewed by people. The platform reported a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
